What Is Group Buying And Should Your E-Commerce Website Possess This Feature

Group buying is a concept that started in China several years ago, where a large group of people wanting the same item agree to buy at once in return for significantly reduced discounts. The way that this is usually handled online is that a retailer promises to bring in large crowds to a local merchant for purchasing at slashed rates. The local merchant sees the opportunity as a stepping stone to building loyal customers, making a profit, and moving a lot of merchandise.

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